Editor’s Picks: Memory Care Occupancy Dips, Affinitas CEO Talks Shifting Housing Perspective

Editor’s Note: Senior Housing News will be observing the Labor Day holiday Monday, September 7, but we will return to our normal posting schedule Tuesday, September 8. In the meantime, all of us here at SHN would like to wish our readers a safe and enjoyable Labor Day weekend!

This week, SHN readers heard from guest contributor Andrew Carle and caught up on oversupply trends in the senior housing sector. Readers also heard from Affinitas Life CEO Anthony Santiago about how the new company is entering the sector with a different senior living model.

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With Great Senior Housing Opportunity Comes An Even Greater Threat—Guest contributor Andrew Carle writes that as the baby boomer generation moves into retirement, the changing social demographic will leave serious business implications in senior housing. Carle offers a few steps for providers to adopt to bump up staff and meet the needs of the ever-growing population of Americans over 60.

CEO Touts ‘Senior Living on Steroids’—Affinitas Life CEO Anthony Santiago tells SHN that the newcomer business has big plans to change the perspective of senior housing from a needs-based product to a “Ritz Carlton meets Disney” model. During a time when remaining at home through retirement is deemed a badge of honor, Affinitas Life is betting on a shifting senior living landscape.

Memory Care Occupancy, Rents Dip As Building Boom Continues—Amid hints of oversupply in the seniors housing sector, new data from the National Investment Center for Seniors Housing and Care (NIC) reveals senior housing supply varies among different property types, with construction of memory care units exceeding existing inventory by 9%. Despite a need for memory care, vacancy rates are relatively high in this area


Around the Web: 

New Limits Put On Nursing Home Ads—Following a review by the Alzheimer’s Association of Massachusetts and New Hampshire of how nursing homes advertise services, Massachusetts nursing homes will no longer be able to advertise “memory care” or similar services if they don’t comply with state requirements to ensure appropriate dementia care.

An Increasing Number of Baby Boomers Explore Low-Cost Retirement Lifestyles Overseas—Meeting savings targets in the U.S. is a challenge for 92% of working American households, which is why a growing number of baby boomers are exploring cheaper overseas options to settle down during the golden years. As 8,000 baby boomers turn 65 each year, the trend could have serious ramifications for senior living operators in the U.S.

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For Your Viewing Pleasure:

These Senior Citizens Dancing to Silento’s ‘Watch Me (Whip/Nae Nae)’ is Basically The Cutest—Check out these seniors getting their groove on at their assisted living facility in this viral video posted by Residence Senior Living in Puerto Rico.

Written by Amy Baxter

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