Sunrise ‘Tour of Homes’ Shows Value of Site Visits

Senior living providers recognize and realize the importance of tours given through their communities as a way for prospective residents and their families to get a feel for the people and the place.

Scheduled visits as well as open houses are commonplace, but Sunrise Senior Living takes the initiative national this week with its annual “Tour of Homes” event—an effort it associates with increased move ins across its 302 communities worldwide. The initiative puts a focus on the tour experience that other providers might want to note, as statistics indicate a significant proportion of prospective residents are not actually touring communities or are having less than ideal visits.

During the event, Sunrise opens its communities across the United States for tours that can be scheduled via phone or online. It’s an opportunity not only to inform and meet prospective residents and family members, but also to showcase what Sunrise offers including unit tours, meeting team members and experiencing the provider’s culinary offerings.


“We are dedicated to creating a safe and nurturing yet personalized environment and to help each of our residents embrace a life filled with meaning and purpose,” said Jeff Fischer, senior vice president of North American Operations for Sunrise, in a press release. “Our Tour of Homes events provide the public a glimpse of what life at Sunrise is like, from our carefully designed spaces to our tailored activities, to help our residents celebrate the joy of every day.”

The company introduced the Tour of Homes concept several years ago as a way to connect with local community members and highlight the experience Sunrise offers to its residents, the company says. It also focuses on resources such as tips for downsizing and senior-friendly design from in-house specialists.

Sunrise is mum about the exact level of interest and move-ins that stem from from the annual event, which runs through June 20, but says there are measured results stemming from the event.


“While we cannot share specifics, we can say that our communities receive positive feedback about attendees’ experiences – the whole concept generates a feel-good vibe, even with existing residents who proudly want to talk about what life at Sunrise is like and show off their suites,” a Sunrise spokeswoman tells SHN. “It goes over well with professionals, and generally speaking, has led to move ins.”

Written by Elizabeth Ecker

Recommended SHN+ Exclusives

Companies featured in this article: