Most Read: ‘Uber for Home Care,’ Brookdale Real Estate Sale Talks

In case you missed them…. here are the top headlines grabbing Senior Housing News readers’ attention this week. 

‘Uber for Home Care’ Raises $20 Million from Investors—A home care startup, Honor, has raised $20 million from a roster of high-profile investors to launch a product that aims to transform how professional caregivers connect with and serve seniors. SHN spoke with Honor founder Seth Sternberg, whose previous venture, Meebo, was sold to Google for a reported $100 million.

Report: Brookdale in Talks to Sell Real Estate to HCP, Ventas—Under pressure from an activist shareholder, the nation’s largest senior living company is rumored to be in talks to sell its portfolio of owned real estate. Large-cap real estate investment trusts HCP Inc. (NYSE: HCP) and Ventas Inc. (NYSE: VTR) are reputed to be the potential buyers, and both REITs already have significant existing relationships with Brookdale.


Providers Forge Separate Paths to Memory Care Success—Senior living operators are doubling down on memory care services, but some are developing standalone communities and others are integrating these services within the larger continuum of care. Both approaches offer benefits, and achieving success could be a matter of reading the local market, experts say.

Disney Today, Senior Living Tomorrow: Adapting Mainstream Tech—The “magic bands” worn by visitors to Disney theme parks, “robobutlers” serving Starwood hotel guests and a carpooling service being piloted by Uber are just a few examples of technologies that could soon be adapted for senior living, according to Katy Fike, co-founder of startup generator Aging2.0.

[Update] Ventas to Spin off SNF REIT, Acquire Ardent Health for $1.75 Billion—Ventas Inc. (NYSE: VTR) is spinning off most of its post-acute/skilled nursing portfolio into an independent real estate investment trust (REIT), the large-cap REIT announced this week. The move—as well as the newly announced $1.75 billion acquisition of hospital system Ardent Medical Services, Inc.—could differentiate Ventas from its competitors, analysts say. 


Written by Tim Mullaney

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