Most Read: Google’s Senior Living Search Trends, Overheating AL Markets

We will be suspending our daily email tomorrow in observance of the Easter holiday but will resume our normal schedule on Monday, April 6.

We wish all our readers an enjoyable holiday weekend and invite you to catch up on some of the most popular stories posted in recent days.

Google Data Sheds New Light on Senior Living Search Trends—About 75% of Baby Boomers are using the Internet to research senior living options, Google determined through a recent survey. Senior leaders at the tech giant shared results recently, revealing Boomers’ online search habits—including that they search different terms when researching senior housing for themselves versus a loved one.


NIC: Potential Overheating Underway In Select Senior Living Markets—Several Texas markets, as well as some in the Midwest and Northeast, may be seeing too much assisted living construction, NIC leaders caution. Construction has neared 6% of the existing assisted living inventory overall, and building is booming in some places where occupancy is not high.

3 Senior Housing Marketing Strategies That Deliver Results—Moving into a senior living community is a major commitment, and smart marketers have ways to guide prospective residents through smaller decisions before taking the plunge.

New Senior Acquires 17 Senior Housing Properties for $435 Million—Real estate investment trust New Senior Investment Group (NYSE: SNR) has expanded its portfolio with 17 independent living properties acquired for $435 million from affiliates of Hawthorn Retirement Group. The REIT also secured a $670 million first mortgage loan with Freddie Mac through Walker & Dunlop.


Why Rising Interest Rates Won’t Deter Senior Housing M&A—The Fed may finally be serious about raising interest rates later this year, but if increases and modest and steady, the biggest players in senior housing M&A likely will continue to be highly active, finance experts and investors say. And with the amount of new capital coming into the sector, cap rates may not be seriously affected by rising interest rates. 

Written by Tim Mullaney

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