Movers & Shakers — People and Positions for March, Part V

Maryland CCRC Names New COO 

Broadmead, a continuing care retirement community in Cockeysville, Md., has recently hired Robin Somers as its new chief operating officer.

Somers, a 20-year veteran of the senior living and health care fields, has previously served as the executive director and senior executive director for Fairhaven, another CCRC, as well as a nursing home administrator at both Fairhaven and Keswick Multi-Care.


Her professional licensures include Maryland Board of Nursing Home Administrators and Maryland Licensed Certified Social Worker – Clinical.

In her new role, Somers will take the community in a new direction, as it responds to the changing demands of today’s and tomorrow’s seniors.

“The master plan that we have created is going to put Broadmead in the forefront as a CCRC [by] focusing on health and wellness, along with the dementia care that our residents might someday need,” Somers said in a statement.


Oregon Community Welcomes Executive Director 

The Springs Living, an Oregon-owned senior housing company, has named Toni Sly executive director of The Springs at Mill Creek in The Dalles, Ore., according to local reports.

The Springs Living currently has 10 retirement communities in Oregon and two in Montana.

Sly brings to the position more than 20 years of experience in the senior care field. Previously, in Utah, she served on the Senior Care Council as a health care specialist, and volunteered her time as an advisor for Senior Care Associates where she met with families to help them understand the care continuum.

Mainstreet Continues Growth Streak With 4 New Team Members 

Mainstreet, the nation’s largest developer of post-acute health care properties, has announced four new additions to its growing team.

India Ballard-Bonfitto has joined Mainstreet as an associate development manager. Her previous experience includes time at Greenstreet Ltd. and Browning Day Mullins Dierdorf. Ballard-Bonfitto has a master’s in urban and regional planning from Ball State University and a bachelor’s in recreation from Indiana University.

Hannah Booher is the new front desk hospitality coordinator at Mainstreet. Most recently, she worked at Forum Credit Union. Hannah is currently pursuing a marketing degree from Liberty University.

Matt Monson has joined Mainstreet as the new vice president of acquisitions and business development. Most recently, he served as the director of corporate investments at Health Care REIT, Inc. (NYSE: HCN). Matt holds an MBA from the Johnson School of Management at Cornell University, a master’s in real estate from Cornell University and a bachelor’s from Brigham Young University.

He currently sits on BYU’s construction management advisory board and is an active member of the real estate council at Cornell’s Baker Program in Real Estate.

Jennifer Schlenger is a new construction coordinator at Mainstreet. Her previous experience includes time at Duke Realty and ResCare Workforce Services. Schlenger is a graduate of Indiana University, where she studied business administration.

Including the most recent round of new hires, Mainstreet has added 21 employees in 2015.

Highland Springs Appoints Director of Continuing Care

Highland Springs, an Erickson Living CCRC in Dallas, Texas, announced recently the appointment of Jennifer Fox as its director of continuing care.

Previously the administrator for the Healthcare Center at Grace Presbyterian Village, Fox is a licensed administrator in Texas with more than nine years of senior living experience.

In her leadership position, Fox will oversee the daily clinical services and achievement of high-quality experience for residents and their families. Located in North Dallas, the 89-acre campus is home to more than 700 residents.

Fox also serves on the Senior Living Improvement Committee for LeadingAge Texas.

LeadingResponse Expands Senior Living Footprint With New Appointments

Tampa, Florida-based LeadingResponse, which provides data-driven marketing solutions, announced recently three appointments: Valerie Whitman, executive sales director; Mark Ackerman, executive sales director; and Patrick Hart, national sales/business development executive.

These three professionals will be responsible for expanding the company’s footprint into the senior living vertical.

Whitman will help families find senior care communities sooner so they can learn about services offered and how those services can lead to having a better quality of life. As executive sales director, she will consult with senior care providers to help them realize their marketing objectives.

Whitman’s experience in the industry includes community and regional sales and operations leadership roles, including a leadership role with the senior care division of the largest online care destination in the world.

Ackerman will help transform how companies market their senior living communities. He comes to his new role as business development executive with more than 15 years of experience in the senior living industry and will be responsible for developing new marketing solutions for the vertical.

In his past roles, Ackerman’s leadership responsibilities included day-to-day operations, all aspects of sales and marketing, regulation compliance, resident care, budgets, staff management and customer satisfaction in independent living, assisted living and memory care facilities throughout the southeastern United States.

Hart hopes to create compelling digital lead generation programs designed to cost effectively drive occupancy. His expertise in building key relationships within the assisted living vertical and while operating senior living facilities for more than 9,000 residents has provided him the depth to fuel revenue growth for LeadingResponse, the company says.

“We will continue momentum in carving our place as a leader in this industry,” said CEO Charles DallAcqua. “Our top sales and marketing talent will undoubtedly provide our clients with an excellent experience each and every time.”

Edgemere Welcomes Food and Beverage Director 

Dallas, Texas-based Edgemere, a nonprofit senior living community, has named Wesley Helms as food and beverage director.

“Wesley has managed some of the most popular restaurants in Dallas,” said John Falldine, managing director at Edgemere. “He understands the desires of his patrons. He’s a great observer and knows how to put ideas into action. With his leadership, our residents’ dining experiences will be enhanced by introducing new menu items and fun event opportunities.”

Prior to joining Edgemere, Helms served as the general manager at Lark on the Park. He was responsible for hiring and training the opening team members of the new high-end Dallas restaurant.

Helms also spent many years managing Meddlesome Moth. While there, he increased sales, was responsible for creating and updating the beverage program and was in charge of overseeing the entire restaurant operation.

Masterpiece Living Community Names Director of Nursing

The Buckingham, a Masterpiece Living community in Houston, Texas, has named Leanna Mouhot director of nursing.

Mouhot was promoted from her previous position of associate executive director at The Buckingham and has been with the community since 2012. In her new role, Mouhot will be in charge of supervising the nursing staff and overseeing resident care, as well as administrative functions.

Mouhot brings more than a decade of nursing experience to The Buckingham. She has held a variety of positions over the years, including assistant director of nursing, wellness director and nurse liaison. Prior to joining The Buckingham, Mouhot was a floor nurse at Cypress Creek Hospital.

Written by Emily Study

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