In case you missed them… here are the top headlines grabbing SHN readers’ attention this week: 

Finding the Next Hot Spot for Senior Living Development—The last 18 months netted several senior living hot spots across the country. Where will the next ones be? SHN looked into recent analysis on senior migration patterns that may clue developers in to where seniors are moving—and staying.

What Senior Living’s Frothy Market Means for 2015—Buyers and sellers have been busy in the senior housing market, resulting in what experts are calling a “frothy” climate heading into 2015. We spoke with several finance professionals to hear their take on what the year ahead holds. 

What Senior Living Sales Needs to Learn about Hook, Line and Sinker—Senior living sales teams have work to do, and they face a challenge in that many prospective residents don’t want what they’re selling. Several sales professionals weigh in on what sales reps need to know about the hook, line, and sinker of senior living sales.

An Inside Look at How Sunrise Transitions Residents to Memory Care—SHN takes a close look into how Sunrise transitions residents who are in the early stages of memory loss, but don’t yet require memory care. In some cases, it’s a neighborhood approach, and in others a day program. 

ABHOW Spins Off Affordable Senior Housing Division, Plans Development Pipeline—Nonprofit senior housing and health care provider American Baptist Homes of the West (ABHOW) is expanding its affordable housing footprint through the reorganization of its affordable housing division as Beacon Communities, effective Jan. 1.

Written by Elizabeth Ecker