Most Read: Brookdale’s Growing Pains

In case you missed them… here are the top headlines grabbing Senior Housing News readers’ attention this week.  

Brookdale Begins to Feel the Growing Pains Post-Emeritus Merger—While the single-largest senior living provider has closed its deal in acquiring Emeritus Corp., Brookdale execs said this week despite strong quarterly performance, the company is experiencing fewer lead conversions, slower move-ins and a decline in occupancy year-over-year.  

Senior Living Plays Tug-of-War With Baby Boomer Expectations—While some developers are bullish on the CCRC model, there are distinct challenges it presents; namely the high entrance fees and monthly rents that most baby boomers can not, and will not, be able to afford. 


NY Times: CCRC Fights Senior Falls with New Design—One CCRC has implemented a program to reduce falls—and it’s working, the New York Times reports. 

$30 Million Joint Venture is Just the Beginning for Care Investment Trust—Care Investment Trust is starting with $30 million in its recent joint venture with Greenfield Senior Living. But its plans don’t stop there. 

NHI Makes Foray Into Entry-Fee CCRC Financing with $154 Million Deal—In a first for National Health Investors REIT, the company has agreed to finance a $154 million CCRC expansion in the greater Seattle area. The company has not historically financed CCRC projects, but says it will be shifting away from skilled nursing investments and toward diversification of its portfolio. 


Written by Elizabeth Ecker