Thirty-five years since ESPN co-founder Stuart Evey launched the network that would boast itself as “The Worldwide Leader in Sports,” the former chairman is gearing up for his latest television undertaking, a new network that will broadcast all things real estate—senior housing included, according to various reports.
Evey, who was an ESPN chairman when the network first aired in 1979, has teamed up with several real estate and TV industry veterans to launch The Real Estate Network, a new independent, ad-supported network that aims to accomplish for real estate what ESPN has for sports, reports entertainment publication The Wrap.
“I quickly recognized The Real Estate network as being a tremendous opportunity to build an iconic television network, web marketplace and brand in the real estate space,” Evey told The Wrap. “It has the same potential as ESPN and will revolutionize the real estate industry in the same way that ESPN did for sports.
The Real Estate Network is billed as a premiere, multi-platform destination for real estate news, information and entertainment, with programing that will features a mix of sectors, including primary residence, second homes, vacation homes, investment real estate and senior living.
“Virtually all Americans have some interaction with real estate, whether they are primary or secondary home owners, renters, investors or they are facing special real estate needs like senior living or vacation housing,” said Robert Atkinson, a partner in the venture and a real estate veteran who has been developing the Network for the last six years.
Along with Atkinson and Evey—who will serve as chairman of the board—other partners include investor Jack Scheider, who was formerly managing director of investment firm Allen & Company, and Robert Friedman, a TV and film executive who is CEO of Bungalow Media Entertainment.
“The Real Estate Network is being created to be a trusted source of real estate information and transaction capability for consumers, not just by aggregating information and service offerings from other sources, but by creating new and proprietary content that will fill the void currently existing,” said Atkinson in a written statement.
Written by Jason Oliva