Movers & Shakers — People and Positions for October, Part III

AARP Welcomes New Executive Vice President 

Martha Boudreau has joined AARP in the newly created role of executive vice president and chief communications and marketing officer.

In this position, Boudreau will lead the integration of AARP’s communications, brand and marketing functions to create strategies that better serve 50-plus Americans.


Prior to joining AARP, Boudreau served in a variety of positions at FleishmanHillard for more than 25 years. Among other positions, she served as the president of FleishmanHillard’s Mid-Atlantic and Latin America regions.

Previously, she was vice president of the Columbia Institute for Political Research. Before that, she worked on Capitol Hill for Representative David Bonior.

Boudreau specializes in policy advocacy and reputation management across corporate, association and government sectors.


Greystone’s FHA Lending Head to Spearhead Health Care Lending Focus

Greystone, a national provider of multifamily and health care mortgage loans, recently announced it has launched a specialized group to serve the needs of health care facility owners seeking financing, which will be led by Betsy Vartanian.

In Vartanian’s 13-year tenure with Greystone, she has had direct oversight of the FHA platform. Under the leadership of Vartanian, Greystone was ranked No. 1 in FHA multifamily and health care lending, combined, for the past two years.

“The lending environment is opportune for the healthcare sector. Greystone has an arsenal of tools that not only provide long-term financing at historically low fixed rates but also complementary products such as our competitive bridge and mezzanine financing,” Vartanian said in a statement. “With our capital, drive and expertise, I am confident that our healthcare-focused group will evolve as the leader in HUD healthcare lending in the near future.”

Mordecai Rosenberg, will assume oversight of Greystone’s overall FHA business, the role Vartanian previously held.

Rosenberg has served as a managing director, leading one of Greystone’s top origination teams for the past five years, with a focus on FHA lending and taxable and tax-exempt bond transactions for multifamily housing and health care properties. Under his leadership, his team has structured and closed more than $2 billion in debt and equity investments.

“Continuing the success that Betsy built for Greystone’s FHA group, I hope to maintain the creativity and innovativeness that has always been Greystone’s hallmark in all of our financing businesses, as well as focus on constantly seeking ways to improve the customer experience and the experience of our talented staff,” Rosenberg said in a statement. “We want to be a ‘destination lender’ for our clients and a ‘destination employer’ for best-in-class financing professionals across the country.”

Jewish Home Lifecare Names Medical Director for Manhattan Division

Jewish Home Lifecare, one of the country’s largest geriatric health and rehabilitation institutions, has named Dr. Melissa L. Martin as medical director for its Manhattan Division.

Martin, who has been associate medical director in Manhattan since 2013, will oversee the care of more than 500 rehabilitation and nursing home patients in this new position.

As medical director, she will oversee all clinical activities and programs, including the Center for Advanced Rehabilitative Medicine, a collaboration with The Mount Sinai Hospital; the Cardiac Rehabilitation Center, a partnership with NYU Langone Medical Center; the Research Institute on Aging; and Jewish Home’s infection control program.

Before joining Jewish Home, Martin was medical director at HealthPlus Amerigroup Managed Care Company and, before that, the Margaret Tietz Nursing and Rehabilitation Center, both in New York City.

She began her career as an attending faculty member at the Amsterdam Nursing Home in Manhattan, later becoming an assistant professor of medicine at Weill Cornell Medical College.

Julie Fenske Named Chairman of Board for Alzheimer’s Association Texas Chapter

Julie Fenske, who sits on the LeadingAge Texas Board of Directors, was recently named chairman of the Board for the Alzheimer’s Association Houston & Southeast Texas Chapter.

In her role as chairman, Fenske will be the principal officer of the chapter and will preside at all Board of Directors meetings.

Fenske is currently the executive director at The Buckingham, a Houston senior living community, and has been involved with the group for several years.

Written by Emily Study