Senior living speciality marketing company Bild & Co. is making a major foray into mystery shopping through the acquisition of existing provider Primo Solutions.
Phoenix, Ariz.-based Primo Solutions and Bild & Co. are both longtime providers of mystery shopping services to senior living and healthcare organization, but the acquisition will further position Bild & Co. in this arena, the company says.
“Bild & Company is always looking to align with the best of the best for all our services and programs. Primo was a natural fit based on their reputation of providing exceptional customer service and innovative ideas,” said Seth Garber, president and CEO of Bild & Company of the acquisition.
Bild & Co. has of late focused on growth within the company and the expansion of services for senior living and healthcare clients. Last year, the company named Garber its new president and CEO, and in July rebranded to focus its efforts even more on its marketing agency arm. Then growth of that business channel includes the doubling of its current marketing agency staff as well as assembling a team of in-house creative staff.
Under the acquisition of Primo, its existing President and CEO Michael Miller will join Bild’s sales team as regional vice president of sales. The Primo staff will join Bild’s team roster as well.
“I’m extremely excited about the future with Bild,” Miller said. “We have two deeply rooted companies who truly understand the needs and challenges of our clients. We will be one of the very few organizations that can offer seamless, integrated solutions— not only research and mystery shopping but best in class sales training and coaching, recruiting and marketing.”
Terms of the acquisition were not disclosed.
Written by Elizabeth Ecker