In case you missed them, here are the top five stories grabbing Senior Housing News readers’ attention this week:
Non-Traded REITs: Only Getting Started in Senior Housing — After raising nearly $20 billion of capital last year, non-traded real estate investment trusts (REITs) are emerging as key players in senior housing finance. And some say they see even bigger opportunities await in 2015.
Heard at NIC: The Top 10 Buzzwords in Senior Housing – Industry leaders nationwide converged this month to discuss emerging trends and new opportunities in the senior housing industry during the National Investment Center for Seniors Housing and Care (NIC) conference in Chicago. Demographics, capital and development were some of the top 10 buzzwords SHN staff observed that permeated attendees’ discussions and panel topics.
Big Three REIT CEOs Talk Next Big Thing in Senior Housing – Senior housing has become a widely accepted asset class for healthcare REITs within the last decade, especially for billion-dollar investors like Ventas (NYSE: VTR); HCP (NYSE: HCP) and LTC Properties (NYSE: LTC), the CEOs of which spoke during a discussion panel at this year’s National Investment Conference for Seniors Housing and Care (NIC). On property types, one area that could see more attention in the future as demand grows is for psychological health care services and facilities, public REIT leaders say.
President Obama Says Yes to Post-Acute Care Law — A new law that will standardize data used by post-acute care providers is receiving praise from multiple health care and senior living organizations as the legislation aims to increase quality, transparency and accountability in the post-acute care industry. The IMPACT Act requires post acute providers to report standardized assessment data, provides Congress with new payment models to consider for future reforms and protects beneficiary choice and access to care, according to language in the IMPACT Act.
Senior Living Providers Turn Social Media into Lead Gen — The senior living industry is using new tools to make best use of social media sites and data derived from online traffic, which many providers admit proves to be a challenge in online marketing. And while the industry is making strides toward being more tech-savvy, some providers are taking their marketing to the next level — transforming an online visitor’s clicks to a quality lead through new tools designed for the senior living space.
Written by Cassandra Dowell