Most Viewed: Former Brookdale President Leads New Senior Housing Endeavor

In case you missed them… here are the top headlines grabbing Senior Housing News readers’ attention this week. 

Former Brookdale Lead Launches New Senior Housing Power Play — With the support of a $500 million investment fund, a new private equity group co-founded by Brookdale Senior Living’s most recent past-co-president and chief of operations John Rijos is under way. The group anticipates investing $250 million in senior housing in the coming three years with future plans ahead. 

The Secret to Senior Living Sales? Not to Sell — Following findings of a “mystery shopping” study at George Mason University, senior living sales expert Traci Bild pointed to one big problem with senior living sellers: selling too hard. In a presentation during LeadingAge’s Illinois conference this week, Bild shared her take on how the sales process must change. 


‘Catch 22’ Awaits Developers Entering Uncharted Senior Living Territory — Some difficult regions such as California and New York can net big success for the senior housing developers targeting them. But they’re faced with a Catch 22 in the challenges and benefits those opportunities offer. 

Sabra Acquires 21 Holiday Retirement Properties for $550 Million — Sabra Health Care REIT, which has traditionally invested in a majority post-acute and skilled nursing facilities, this week ramped up its senior housing portfolio with the acquisition of 21 Holiday Retirement properties for $550 million. The investment will reduce Sabra’s Genesis concentration, and will shift its portfolio by introducing more private pay properties.  

Senior Housing: Build it and They Will Come? — In a Denver Post column, InnovAge President and CEO Maureen Hewitt explores the question of whether the “Build it and they will come” philosophy still applies in senior housing. “…we’re learning they can’t be built fast enough to meet the demand,” she says. 


Written by Elizabeth Ecker