Most Shared: Mystery Shopping and Salons in Senior Living

Senior Housing News wrote them, you read them and passed them along to your friends and colleagues. Here are the most shared posts from SHN this week:

Philly Low-Income LGBT Seniors Housing Sets National Bar—A new, affordable senior housing community in Philadelphia may soon inspire the development of similar models nationwide considering its lesbian, gay, bisexual and transgender-friendly appeal and crucial necessity.

New Joint Venture Aims to be Best of Multifamily, Senior Living—Two Arizona-based companies are pairing the best of both worlds as they embark on a partnership to develop senior living communities with a luxury multi-family feel.


Provider Sees Big Potential in Reinventing the Senior Living Salon—While communities have long focused on renovating dining programs and interior design, one company is targeting an amenity often overlooked when it comes to makeovers: the salon.

Mystery Shopping Reveals Failing Marks for Senior Living Sellers—Assisted living sales staffs overwhelmingly fail to ask the right questions and provide the necessary information for converting a lead into a move-in, according to an experiment conducted by students at George Mason University.

HCN’s New Big Bet on Post-Acute Care Signals Industry Sea Change—Health Care REIT’s recent partnership with Mainstreet not only signifies a strategy shift for the company, but may also be largely indicative of the direction health care in general may be headed. 


Written by Jason Oliva