Senior Housing News wrote them, you read them and passed them along to your friends and colleagues. Here are the most shared posts from SHN this week:
How the Apple Watch Will Revolutionize Senior Care—The long-anticipated Apple Watch was unveiled this week by the tech giant. SHN takes a look at how it stacks up to other wearable devices and what it means for senior care.
Justice Department Zooms in on Elder Financial Abuse—The DOJ has long protected older Americans against financial fraud, but its efforts are getting even stronger through the launch of a new website and initiative to rein in financial abuse relating specific to the senior population.
Made-to-Order CCRC Units Redefine Senior Living—A completely customized CCRC design experience? It’s here, and it’s creating a whole new process for residents of one community (and counting) that allows residents to choose their floor plan, interior design elements and more all before even moving in.
3 Ways To Avoid Stereotypes in Senior Living Advertising—The aging population is largely dissatisfied with the advertising that speaks to it—largely because of stereotypes that emerge through common messaging, imagery and language. Through the help of several experts in the field, SHN details three ways companies can avoid stereotyping when they are creating senior living advertising.
Affordable Senior Housing Is the Next Big Growth Opportunity—Senior housing is growing across the board, but a largely untapped market exists across the middle-income price point for housing of older Americans. Panelists of a webinar this week weigh in on how providers can get a piece of the market that, as it stands, is so underserved.
Written by Elizabeth Ecker