Most Popular Posts of the Week: “Senior” Terms Present Challenges, Brookdale Closes Merger

In case you missed them… here are the top five stories grabbing Senior Housing News readers’ attention this week: 

Senior Living Faces Uphill Battle in Use of ‘Senior’ Terminology—Many marketers grapple with the typical terms to describe aging Americans. And recent NPR survey found in large part, the aging population has strong aversions to most of those terms. Senior living marketers weigh in on how they address the changing landscape for senior terminology. 

For CCRCs, the Future is ‘Grow or Die’—CCRCs are adapting to a changing marketplace—a necessity according to senior living professionals on a recent webinar. But they’re taking different approaches, whether that’s forming partnerships or satellite campuses in order to accomplish their growth initiatives without physically expanding on site. 


Senior Living Newcomer Bullish on Competitive Dallas Market—A new developer to senior living is betting big on the Dallas market, despite concerns of regional overbuilding. AG Ventures, launched by a former Carlyle Group professional, has already invested $25 million in its first project with plans to partner with a local operator and develop from the ground up. 

Forbes: 8 Major CCRC Considerations—Continuing care retirement communities are gaining a presence in mainstream media, with Forbes running a column this week. Forbes outlines eight considerations for those who are thinking about moving into a CCRC, as well as the alternatives that are available. 

Brookdale and Emeritus Complete Merger, Eyeing “Incredible” Senior Living Scale—Several months after Brookdale’s announced it would acquire Emeritus Senior Living in a $2.8 billion deal, the companies announced the completion of the transaction. Brookdale is now at a turning point, with what its CEO Andy Smith calls “incredible” size and scale in the senior living industry. 


Written by Elizabeth Ecker

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