Sunrise, LCS, Merrill Gardens Among Newest ALFA Board Members

After months of anticipated changes, the Assisted Living Federation of America (ALFA) has named five new members to its Board of Directors.

Joining the senior living trade group’s Board are Tana Gill, president of Seattle-based Merrill Gardens; Ed Kenny, CEO of Des Moines, Iowa-based LCS; Randy Richardson, president of Chicago-based Vi; Patricia Will, president of Houston-based Belmont Village; and Chris Winkle, CEO of McLean, Va.-based Sunrise Senior Living.

“We are thrilled that these senior living innovators have joined ALFA, recognizing the association’s renewed vigor in  embracing the changing needs of our evolving industry,” stated ALFA Chairman Brenda Bacon.


Monday’s announcement arrives following several long-heralded changes to the organization outlined in a letter Bacon sent in June.

Along with the initial declaration that ALFA would be adding new board members, Bacon also indicated the association will undergo a rebranding in the following months—transitioning to a name that better addresses and recognizes the evolution of the senior living industry.

“ALFA is embarking on a new chapter in the association’s 25-year history to better reflect a broader membership, changing health care industry and new resident and family needs,” ALFA stated in its Monday announcement.


The association, which is currently in the midst of its search for a new CEO following the retirement announcement of current organization chief Rick Grimes, will lean on its newest board members in aiding with the selection process, as well as helping the group accomplish its future goals.

“We look forward to embracing their skills and energy as we build a trade association even better positioned and equipped to address the future needs of seniors and of our members who serve them,” Bacon stated.

Written by Jason Oliva

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