A Place for Mom Expands Reach Into Canada

Log onto A Place for Mom, Inc. (APFM) and you might notice a red maple leaf icon at the top of its website.

The senior living lead giant rolled out a Canadian division Monday that it will operate in addition to its wide-reaching American branch.

“Canada is the next logical step for the company and, after a lot of hard work learning about the differences in the Canadian market, we are slowly rolling out our local advisor-based model there,” said Ed Nevraumont, chief marketing officer for A Place For Mom, in an email to SHN. “Nothing is changing in our service to Americans, but we are happy to begin serving Canadians in select cities now, and more in the future.”

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A Place for Mom now offers senior housing leads in Alberta, British Columbia, Ontario, Saskatchewan and Manitoba.

Since launching in 2000, A Place for Mom has over 18,000 partners in the United States, which includes home care services.

“We’re the largest nationwide referral service, and by far the largest referral service that uses advisors,” said CEO Sean Kell in a past interview with SHN. “A number of small companies operate through the Internet only, without advisors, and that’s the difference between us and most of our competitors.”

The expansion follows the company’s May launch of a database that allows consumers to see how accessible assisted living records and reports are to obtain on a state-by-state basis in the United States.

A Place for Mom monitors state and provincial resources to ensure that communities partnered with APFM are not only licensed, but remain in good standing with the relevant regulatory agencies, A Place for Mom says on its website, adding that the company performs annual license reviews and official violation audits of partner communities.

A Place for Mom is paid by the participating communities and providers in its network, and is no charge to those seeking referrals.

Written by Cassandra Dowell