Most Popular News of the Week: Erickson Eyes CCRC Market with $1B Investment

In case you missed them, here are the top headlines grabbing SHN readers’ attentions this week:

Erickson to Invest $1 Billion in Clustered CCRC Developments — Erickson Living’s $1 billion investment in continuing care retirement community (CCRC) development and expansion signals a robust future for the CCRC market, which has had sluggish development compared to its pre-Recession highs. Erickson Living, which develops and operates 19 entry-fee CCRCs in 10 states across the U.S., also broke ground this year on a new CCRC in New Jersey.

5 Ways Providers are Spicing Up Senior Living — Home brewing, pet sharing and tablet computer rental programs are some of the innovative activities providers are implementing across the country. In addition, an Antiques Roadshow-inspired event gives residents and visitors the ability to have their antiques appraised; and, a collaboration between a continuing care retirement community (CCRC) and engineering college is teaching residents about robotic science.


Name Changes in Senior Living are Big Business — But Worth the Risks? — Senior living providers are reevaluating their branding to attract today’s resident, who might not identify with words such as senior, or retirement. These name changes, some say, have both advantages and disadvantages.

Newcomers Fight to Disrupt Senior Living Leads Landscape — While most leading care referral sites only match consumers with senior care providers they’re partnered with, or give higher preference to communities that have paid for enhanced listings, some upstarts are implementing new models to match prospects with the right communities. Cariloop, a Texas-based senior care referral company that bills itself as a mix between Expedia, Yelp, and eHarmony, provides a service free to consumers that helps them figure out what kind of care they need, and then pairs them with the best possible match.

Surging Memory Care Construction Pushes Developers to Innovate — Data show that memory care construction is surging, leading developers to bank on innovative design and programming to stay competitive. Anticipating a sizable platform for growth in the coming years, one developer is planning to invest hundreds of millions of dollars into new memory care development.


Written by Cassandra Dowell

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