Most Popular News of the Week: New $1 Billion Pipeline Emerges, Providers Cut Lead Gen Costs

In case you missed it… here are the top five headlines grabbing SHN readers’ attention this week.

Five Healthcare Trends That Will Impact Senior Living—From a rise in government-sponsored healthcare to accountability for outcomes, Senator Bill Frist outlined these trends for the National Investment Center for the Seniors Housing & Care Industry. 

Developer Pledges $1 Billion for New Senior Housing Construction—Michigan-based developer of senior housing Granger Group has big plans for new construction over the next few years—they could amount to a billion dollars in development. Of that $1 billion, the company has $180 million to $200 million in new senior housing projects planned for this year alone. 


Best Retirement Destinations Ranks Top Assisted Living Picks—In its monthly stack-up of assisted living communities, Best Retirement Destinations ranked the best-of across the nation. Maxwell Group and Watermark Communities took top honors. View the list

Senior Living Companies Cut Costs by Bringing Lead Gen in House—Senior living providers have long relied on third-party sources for sales leads. Now many are finding they can take some of the work in-house as they work to navigate the online landscape for leads. And they’re realizing savings in the meantime. 

New Alzheimer’s Blood Test Would Drive Future of Senior Care—A new test can reportedly detect whether a person in his or her 70s will develop Alzheimer’s within the coming years—with 90% accuracy. Much simpler than other methods used in the past, the test merely requires a blood sample.


Written by Elizabeth Ecker

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