Most Popular News of the Week: Biggest Losers in the Brookdale Merger

In case you missed it… here are the top five headlines grabbing SHN readers’ attention this week. 

Biggest Losers in the Brookdale-Emeritus Deal: The Big 3 REITs—Following the news that Emeritus and Brookdale would merge, creating the largest senior housing entity in the nation, analysts expressed their ideas on why this may not bode so well for the Big Three healthcare REITS. 

5 Reasons Senior Living Can’t Ignore Social Media—It may be too soon for data proving the benefits of social media, but operators including Brookdale and Emeritus tell SHN why leavings social media out of a senior living marketing strategy just plain dangerous. 


How Capital Senior Living Changed Its Focus to Aging in Place—The Texas-based operator has converted hundreds of independent living units to assisted living and memory care, and it’s not finished yet. We looked at how the company changed its focus during a “transitional year.” 

19 Properties in Calif. Senior Care Chain File for Bankruptcy—A chain of senior living companies, predominantly focused in skilled nursing, completed 19 separate bankruptcy protection filings this week citing cash flow problems that could lead to a domino effect among the communities. 

CCRC Banks on Home Care to Protect Entrance Fees—One non-profit CCRC shared its experience of bringing home care into the service mix as a way to reduce entrance fee turnover and expand the continuum of care to its residents. 


Written by Elizabeth Ecker

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