As a way to drive communication and raise funds to support its CATIE technology for senior living residents, Status Solutions has launched a new website, Green Pages, or MyGreenPages.net that takes cues from the Yellow Pages to bring answers to seniors searching for services in their local areas.
The advertising-based website aligns with Status Solutions’ existing CATIE mobile app that is installed in iPads across senior living communities as a way to incorporate promotions that will offset the costs of CATIE for its users.
“CATIE was invented as a means of e-enabling seniors for greater well-being,” says Amy Jeffs, vice president of strategic programs for Status Solutions. “But many senior living communities are nonprofits with limited budgets, so we designed CATIE with monetization in mind to help offset the cost. If Google can provide society with free search thanks to sponsors and advertisers, we can provide seniors access to electrons using a similar model. That’s the idea behind Green Pages.”
What began as an electronic directory of local resources on CATIE kiosks now offers sponsored content that helps pay for the service CATIE offers.
More than 700 SARA (Situational Awareness and Response Assistant) customers, employees and partners and their friends and family can now access Green Pages.
“By extending Green Pages outside the resident room and onto the Web, we’re creating an ecosystem of mutual benefit for all participants. But the driver is helping seniors who are underserved yet most in need of technology to stay connected inside and outside the walls of their [senior living] communities,” Jeffs says.
The site can be searched by zip code and category, for searches like health care or personal services. Members are associated with specific communities, so their sponsorship efforts and cost savings to residents are recognized directly by that community.
Written by Elizabeth Ecker