1. Thank you for sharing these insights! It’s definitely true that adult children are increasingly searching online for senior living resources for their parents, and savvy providers are thus including Internet lead generation in their marketing efforts. In a Summer 2013 survey of more than 4000 family caregivers — most of whom are caring for a parent, found that 60% had searched online for in-home care, assisted living communities, or nursing homes (up from 44% in the prior year’s survey). Among the most important factors influencing their decision in choosing a senior living community: location, cost, customer reviews, services/amenities, and staffing. More of them are talking with their parents about difficult topics, such as moving, and utilizing online support resources to do so.