New Design Firm Breaks Into Senior Living Scene With $160 Million Pipeline

A new senior living and healthcare design firm headed by former Perkins+Will architects has launched for business with $160 million pipeline of projects lined up, reports the Dallas Business Journal.

PRDG (Paul Ryan Design Group), a new Dallas-based firm with 12 architects, has 18 projects in its pipeline with estimated construction costs totaling about $160 million, says the article.

The projects span from assisted living, memory care, and continuing care retirement communities to hospice and palliative care, but the firm will also specialize in medical facilities and hospitality sites. 

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One of the firm’s two co-founding principals, Paul Donaldson, was formerly the principal who led Perkins+Will’s Senior Living Practice. PRDG has Chicago-based Perkins+Will’s blessing to create an independent firm, according to him. 

“We wanted to really focus on senior housing and design and really focus on the people and be very client oriented,” Donaldson told the Dallas Business Journal. “We thought that at a smaller work environment, we could really achieve that better.”

The other principal, Ryan Robinson, a former senior project architect with Perkins+Will’s Senior Living and Healthcare Practices, says the market is hot for senior living design. 

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PRDG launched in June and has already picked up more than a dozen additional design assignments for senior living and care communities and other projects, he says in the article.

“It’s a really exciting time for senior housing,” Donaldson told the Journal. “It’s probably the hottest this market has been since 2005. The occupancies are full, the market is extremely busy, and we’re doing the largest variety of projects that we’ve ever seen. The timing for us has turned out to be great.”

Of the firm’s 18 projects, 14 are in Texas, with four others in New Mexico, Louisiana, New Jersey, and Illinois. Project partners include MainStreet, Greenbrier Development, HealthCap Partners, U.S. Memory Care, Jamail-Smith Construction, Methodist Retirement Communities, LifeCare Services, and Titan Development. 

Read the full article for more information. 

Written by Alyssa Gerace

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