1. So lots of words and terms NOT to use but none are suggested? Not a very useful survey.

  2. I am 65 and the word BOOMER sounds so stupid… That is my neighbor's dogs name. I would hate to be associated with a BOOM….. Hey BOOOOOMER? dumb.

    I would rather be called señor!

  3. What the survey suggests is that "catch phrases" do not resonant with the mature market and to focus on your company's value proposition instead of selling a "clichéd lifestyle".

  4. Wow…are we too caught up in Political Correctness!?
    Or is this survey in a totally different realm from where we are functioning?

  5. Hi: I was a bit confused when I started reading this article. People do not like to be referred to as old; most tend to feel young inside… the vitality of which is spoken here. Yet, we must remember that people who live alone and who have been through many losses, scams and critical incidents feel more vulnerable. When the energy begins to dwindle the need for assistance may emerge; in critical times more care will be needed. I am interested in the trends. What are the marketing strategies to follow? Is it even necessary to use the words senior, boomer, elder, older in marketing? I think that's what I am hearing here. Sensitive language does win over people; it must be authentic and it is not difficult to be non ageist, just as gender free language is easily accomplished.

  6. I agree that there is a trend towards not using the term senior or nursing however if you are struggling with Search Engine Optimization (SEO) as we are, so that internet users can easily find us, the use of other terms can greatly hinder that.

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