Brandywine CEO Brenda Bacon Named New Chairman of ALFA

Brandywine Senior Living co-founder and CEO Brenda Bacon has been named Chairman of the Assisted Living Federation of America, the organization announced to its membership this week. 

In her role as chairman, Bacon succeeds Mark Ohlendorf, co-president and CFP of Brookdale Senior Living. She brings more than 15 years of experience in senior living, having co-founded Brandywine in 1996 and overseeing the company’s growth across five states and 25 locations. 

“I am both honored and thrilled to serve in the role of Chair,” Bacon said. “While ALFA has come such a long way under past leadership over 23 years, we have so much more we can do on behalf of the senior living business and the seniors in our care.”


Prior to founding Brandywine, Bacon served as chief of management and planning under New Jersey Governor James Florio from 1989 to 1993 where she oversaw health care reform efforts. Her work there also included serving as a senior advisor to the governor as well as on the Department of Health and Human Services transition team for President Clinton. 

ALFA welcomed Bacon to the chairman position and outlined objectives for her term. 

“Brenda is a gifted leader and skilled executive who has built a senior living company from the ground up and has used her knowledge and vision to influence the direction of long term care in our country,” said Richard Grimes, president and CEO of ALFA. “Brenda is the leader who can take ALFA to the next level as we work to advocate on behalf of the senior living business and the families we serve, to be the ‘voice of senior living’, and to help ‘raise the bar’ for excellence in all that we do. As Chair of ALFA, I know she will continue to increase ALFA’s recognition and influence in our service to the senior living business.”


Written by Elizabeth Ecker

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