1. Thank you Senior Housing News for the spotlight.

    While Golden Reviews generates revenue from referral fees and reputation management, in order to fulfill our mission, we focus on reinvesting heavily into transparency advocates who continuously collect senior care reviews nationwide.

    In addition, we would love to partner with senior care providers to help with proactive review collection and reputation management.

  2. There would seem an inherent conflict between "transparency" and "reputation management." The latter would suggest that Golden Reviews is a marketing tool for the industry rather than a consumer-focused entity. That would be a shame, but not a surprise. How does one be "a mantra for transparency," anyway?

  3. Thank you for your continuing coverage about the importance of online reviews in the senior housing industry!… And congratulations again to the hundreds of senior housing providers who have earned the annual "Caring Stars" award recognizing assisted living and memory care service excellence based on consumer ratings and reviews: This January, there were 383 communities in 40 states who earned this honor by receiving three or more positive reviews in 2012, at least one of which with the highest 5-star rating, and by having an overall average rating (across all reviews on their listing) equaling greater than 4 stars with no unresolved negative reviews. The prior year, there were 120 communities in 24 states who received this consumer-awarded third-party mark of quality in senior housing — all of whom get a special badge for their listings, websites and marketing materials, as well as other promotion of the quality distinction. On, providers may post a response to any review on their listing, positive or negative, and we're excited to see many providers now actively taking advantage of this long-standing feature, as well as seeking new reviews from their customers to qualify for the Caring Stars award in January 2014. does significant outreach to prospective and current residents, family caregivers, and geriatric experts to collect consumer reviews — with 35,000 consumer reviews now live on the site across all categories in the Senior Care Directory (which yesterday earned "Official Honoree" recognition in the 2013 Webby Awards:… ). Thanks again to Senior Housing News for doing more stories about the impact of online reviews in senior care!

  4. Regarding the opening paragraph:

    A company can't be a mantra. I think the person who was quoted meant their company's mantra was "transparency" but the article says that the company itself is trying to be a "mantra of transparency".

  5. I apologize for not being able to respond to you by name, but I want to address your "reputation management" – comment.

    Unlike many of our competitors, Golden Reviews does not discriminate in featuring our Caring Partners listing any differently than communities that do not pay for the "reputation monitoring tools". We encourage ALL of the senior care providers to personalize their listings with their photos, description, reviews from their residents and families, stay involved in actively monitoring reviews and take full advantage of our web search optimization as an opportunity to be recognized as a GoldenSeal Partner. All of those features are offered at no cost to the care providers, but it's a matter for them wanting to actively stay involved with the reviews. Our mission is truly to bring transparency to senior care by facilitating a platform of open dialogue between care providers, their residents, and their families.

  6. How transparent would it be for a community that pays a fee to get an opportunity to fix a problem for a week before the bad review is "live" ….

    Seems like you can "pay" to play…

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