1. High-Tech, High-Touch & Mass Customization –
    that's what MegaTrends author, John Naisbitt, predicted in his 1982 book would drive business in the future <a href="http://(” target=”_blank”>(

    Here are those concepts at work in today's marketing strategies for seniors housing. Just like the assembly line allowed more types of cars to be built at increasing sophistication and lower costs than hand-assembly, today's technology allows "Mass Customization" to give senior residents and their families a greater ability to have products and services specifically customized to their individual needs.

    Much work to do, but its just another indication of how foward-thinking, innovative providers are changing the methods of delivery for housing, products and services.
    Chris Foley
    CPA (Retired)
    Equity National Seniors Housing Brokerage & Advisors

  2. Excellent article, and on-target comment by Mr. Foley.
    Every senior needs a trusted "guide" to help navigate the complexities of senior services and other aspects of senior living. This is a crying need not only for housing searches, but also for guiding seniors through the maze of support services such as those provided through Area Agencies on Aging, private companies, contractors, and non-profit organizations.

  3. I have to agree with Chris Foley's point. I think a few foward-thinking and innovative providers are making great returns while the more traditional service providers are getting left behind! The internet means that a "one-size-fits-all" isn't really an option anymore as it makes targeting soo much easier and more beneficial 🙂