With more Americans turning to the Web for information and a substantial increase in online referrals to senior living communities, the Assisted Living Federation of America (ALFA) has launched a senior living community directory on its website powered by Caring.com.
The directory allows consumers to research senior living communities while on ALFA’s website. Caring.com is one of the industry’s largest resources for family caregivers looking for information about senior care options and currently has the most consumer reviews of senior living communities, although other similar platforms are starting to include online reviews as well.
“ALFA and its hundreds of member companies are committed to simplifying how consumers research and locate senior living communities,” said Richard P. Grimes, president and CEO of ALFA. “We sought to improve the online experience thousands of seniors and their families enjoy when they come to ALFA for information, while also adding significant online marketing value for ALFA members.”
The ALFA Senior Living Community Directory will “significantly” improve the visibility of ALFA member community listings and offer more robust profiles of communities, including photos, descriptions, and reviews from residents and their families, says ALFA.
Having the online consumer review feature can increase prospective customer inquiries by more than five times the number of inquiries for listings without reviews, Caring.com has found.
Written by Alyssa Gerace