When it comes to senior living and long term care communities, influencers and loved ones are beginning their searches online. Most prospective residents and their families search online first before deciding which communities they would like to tour and eventually call home – and they’re using Google to do it.
Google+ is showing posts and reviews in search results now, and serving up ads based on your interests. Facebook just announced Graph Search, which allows Facebook users to search the content posted by friends for info on everything from preschools to restaurants. Google has purchased Zagat, and Bing is showing Yelp reviews. And now, Google+ Communities are creating a place for people with similar interests to meet, share and make new friends in a search-centric environment.
So how does this new social media-centric search impact senior housing searches? How do senior living marketers leverage this new trend to promote their communities online?
Consider that:
- 16% of Boomers visit search engines first for information on senior living communities
- More than 70 million online searches are specific to Senior Living and care
- Bing is now serving up five times more Facebook content on its search engine results pages.
Join us for a live webinar that will explain the new trend of social search, show real-world examples, and offer practical advice on how to take advantages of those changes to keep traffic moving and maximize lead generation for your senior living community websites.
Key takeaways will include:
- What Facebook’s Graph Search means for senior housing searches
- Reviews and social media – how to manage your online reputation everywhere
- Next-generation Facebook marketing – beyond ads and likes
- Leveraging Google+ Communities and Reviews to take ownership of the conversation
- Generating leads and leases with a solid search strategy
Register today for this free live webinar:
The Search Shake-up: How Social Search is Changing the Game for Senior Housing
Thursday, February 28, 2013, 11am PT/2pm ET.
Click here to register.
