1. Even though I love "Blake" in Glengarry Glen Ross, "always be closing" is only one step toward bringing potential residents to becoming new residents and may even take a back seat to a structured, consistently-followed, lead management methodology. (a CRM system is more than software – people still have to make it work)._Any CRM system is better than nothing. Having a process figured out in advance is how Disney is able to provide such magical experiences (See the Book, "The Disney Way"). Disney leaves no step un-mapped. Owners and marketers have the opportunity to guide potential residents and their families through the decision making process and, if during the decision making process, a family experiences a magical time, where else would they possibly want to live or have their loved one live?_For a couple hundred dollars, Act! is a great system <a href="http:// (” target=”_blank”> <a href="http://(” target=”_blank”>( For an online subscription, one of the most used is <a href="” target=”_blank”> There are other softwares and maybe Alyssa Gerace, with continued ALFA sponsorship, will write about them in future SHN articles…_Chris Foley_Sr. V. P._National Seniors Housing Brokerage &

  2. This reminds me of a study I just read by Live360, an online dating site. The amount of Lead conversions by fast phone response. This is compared to NO phone follow up. Here's the impact on conversion rate for calling the prospect after a certain amount of time. It illustrates the importance of follow up and getting a prospect into a good sales funnel.

    1 minute +391%

    2 minutes +160%

    3 minutes +98%

    30 minutes +62%

    1 hour +36%

    5 hours +24%

    24 hours +17%

  3. I was not well informed about the 'CRM software' so the explanation included in the post is very useful for me to check out the term entirely. I've got a plain concept about CRM software and I guess it's useful (important, too) for a successful business. Thanks for writing about an essential part of business. Hope the entrepreneurs will be pleased to get it.