The National Association of Home Builders’ Best of 50+ Housing Awards 2013 winners have been announced, honoring excellence in building, design, marketing, and lifestyles of housing for boomers and seniors with gold, silver, and innovation awards.
More than 80 finalists were selected to compete for 36 categories, and this year’s contest introduced two new awards categories, Best 50+ Integrated Marketing Strategy or Campaign and Best 50+ Online Marketing Strategy. These additions reflect 50+ housing and consumer trends expected to have a big impact on the industry in coming years.
Below are a few categories and their corresponding winners relating to current and evolving trends for online marketing, green building, repositioning projects, and the importance of outdoor amenities:
Best 50+ Integrated Marketing Strategy or Campaign
The Palace at Coral Gables—Gold
Coral Gables, Fla.
The Palace Group
Marketing: The Ehlers Group
North Hill—Silver
Needham, Mass.
Creating Results
Marketing: Creating Results
Best 50+ Online Marketing Strategy
North Hill—Gold
Needham, Mass.
Creating Results
Marketing: Creating Results
Vivante On The Coast—Silver
Costa Mesa, Calif.
Vivante Westside
Marketing: Spaulding Thompson
Willow Valley Retirement Communities Restart Retirement—Silver
Willow Street, Pa.
Willow Valley Retirement Communities
Marketing: Willow Valley Retirement Communities
Best 50+ Repositioned Community or Project
Rydal Park—Gold
Rydal, Pa.
Stewart & Conners Architects
Developer/Builder: Presby’s Inspired Life
Architect: Stewart & Conners Architects
Interior Design: Interior Design Associates
The Carillon—Silver
Boulder, Colo.
OZ Architecture
Developer/Builder: MGL Partners/Wyatt Construction
Architect: OZ Architecture
Interior Design: OZ Architecture
The Pomeroy Apartments—Silver
Chicago, Ill.
Pappageorge Haymes Partners
Developer/Builder: The Chicago Housing Authority/McHugh Construction
Architect: Pappageorge Haymes Partners
Interior Design: Koo & Associates
Best 50+ Outdoor Amenity
Heritage Oaks—Gold and Innovation
Oakdale, Calif.
KTGY Group
Developer/Builder: Central Valley Coalition for Affordable Housing
Architect: KTGY Group
Interior Design: Interior Consultants
The Mather—Silver
Evanston, Ill.
Mather LifeWays
Developer/Builder: Mather LifeWays
Architect: Solomon Cordwell Buenz
Interior Design: Interior Design Associates
Alta at Regency Crest—Silver
Ellicott City, Md.
Wood Partners
Developer/Builder: Wood Partners
Architect: Poole & Poole Architecture
Interior Design: Design Works Interiors
Best 50+ Green Community
Cypresswood Estates Senior Community—Silver
Houston, Tex.
Galier Tolson French Design Associates
Developer/Builder: Harris County Housing Authority/Cypresswood Estates
Architect: Galier Tolson French Design Associates
Interior Design: Henderson Design Studio
Magnolia Court—Gold
Manteca, Calif.
Afirmed Housing Group
Developer/Builder: Affirmed Housing Group
Architect: Studio E Architects
Interior Design: Affirmed Housing Group
Click here for the full list of 2013 Best of 50+ Housing Awards Gold and Silver Winners.