1. Intriguing data! But it begs a question, why is a medication reminder such a "turnoff" compared to other "remote monitoring" applications? Did they survey mention specific apps that ARE favorably received? It seems there is some good insight to be gained here about what kinds of solutions would be best received in the market. I'm guessing it has something to do with "self-engagement" vs. "intrusive" solutions (which a reminder could be seen as) but I can't tell from just the information here.