Chart of the Day: How Smoking Policies Affect Independent Living Sales & Occupancy

A recent Ziegler survey of senior living providers shows a variety of smoking policies ranging from somewhat to very restrictive.

In no communities of those surveyed can a resident smoke anywhere on campus, while in 34%, residents can’t smoke anywhere on campus. Nearly 10% of communities say they deny admission to smokers.

Nearly one-third (31%) allow residents to smoke in designated areas, and 37% allow independent living residents to smoke inside of their units.

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Most communities reported that their smoking policies didn’t have much of an effect, negative or positive, on either their sales or occupancy, according to the survey.

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Source: Ziegler Investment Banking: Senior Living CFO Hotline

Ziegler says organizations cited a variety of reasons for instituting smoking policies, including state law mandates, concern from non-smoking residents, and the belief that smoking conflicts with the organization’s wellness initiatives.

Written by Alyssa Gerace

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