NAHB: Growing Market for Aging-in-Place Remodeling

The aging in place movement keeps growing, and so is the market for remodeling that enables people to remain in their homes as they get older, according to the National Association of Home Builders (NAHB).

Certified aging-in-place specialists (CAPS) along with AARP representatives discussed the evolution of the aging in place market as the movement has become more mainstream during the annual NAHB conference.

The discussion included what consumers are looking for in regards to universal design and aging in place trends that will become popular.


With about 90% of people aged 50 and older wanting to remain in their homes as communities for as long as possible, it will become increasingly relevant to build homes with aging in place in mind, according to Scott Sevon, 2012 chair of the CAPS Board of Governors, himself a remodeler from Palatine, Ill.

“This generation is typically healthier and wealthier than previous generations of similar age and expects their homes to reflect their active independent and upscale lifestyles,” he said.

While the majority of CAPS consumers are 55-64 years of age, according to NAHB, remodelers report that 23% of clients are in their mid-40s to 50s and are planning ahead to age in place.


“As aging in place modifications and universal design move into the mainstream, the CAPS designation program continues to provide accessibility, safety and low maintenance living to home owners of any age,” said 2012 NAHB Remodelers Chairman George Moore, Jr.

Written by Alyssa Gerace

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