20% of Assisted Living Marketing Directors’ 2011 Salaries Came from Bonuses

Most salaries for those working in assisted living facilities rose from 2010 to 2011, and did so universally for those with management positions, according to the 14th annual Assisted Living Salary & Benefits Report, published recently by the Hospital & Healthcare Compensation Service (HCS).

The national average salary of an assisted living facility’s director of marketing rose slightly in 2011 compared to the previous couple years, HCS data shows.



Source: Hospital & Healthcare Compensation Service

A closer analysis reveals an average annual salary of $46,872 for directors of marketing, with an average bonus of $9,354—nearly 20% of the salary.

Salaries rose 3.31% for CEOs/Presidents, and nearly 2% for assisted living administrators.


More than 1,700 assisted living facilities participated in the study, providing compensation data on nearly 65,000 employees nationwide.

Click here to order the Assisted Living Salary & Benefits Report 2011-2011 from Hospital & Healthcare Compensation Service.

Written by Alyssa Gerace