Brooks Rehabilitation Adds Senior Care Services to Bartram Campus Plan

Brooks Rehabilitation recently began infrastructure development on its Bartram senior housing and care campus, located in Jacksonville, Fla., adding assisted living and memory care facilities to the services it will offer.

The first phase of the project will break ground in early 2012, and will include a 61-unit assisted living facility (ALF), an 18-unit memory care facility and a 100-bed skilled nursing facility (SNF).

“Brooks Rehabilitation’s strategic goal is to be a coordinated continuum of rehabilitation solutions in the markets we serve. The expansion of services on the Bartram campus fills a critical gap in our care continuum enabling us to provide more seamless transitions between the phases of care for patients recovering from acute illness and injury. Effectively treating patients in the right setting for their individual needs will result in the best possible outcomes at the lowest cost,” said Doug Baer, President and CEO of Brooks Rehabilitation.


Brooks says its focus is on keeping active seniors as independent as possible in the most appropriate setting for their needs; its assisted living facility will focus on a social environment that will allow seniors to enjoy a range of activities and amenities.

Brooks intends to model the new memory care facility after THE GREEN HOUSE Project, a model utilizing evidence-based research to provide de-institutionalized setting designed to mimic a private home setting. This model includes concepts such as a universal worker and a smaller number of staff with training in multiple operational functions, and encourages a communal environment.

The SNF plans feature three “neighborhoods” which will feature areas where residents can dine together, participate in activities, have a designated treatment team, and form their own unique communities within the overall facility. Most of the facility’s beds will go toward short-stay rehabilitation patients, while long-term residents will form their own neighborhood.


Written by Alyssa Gerace