Right at Home International, a franchise operator for senior home care and assistance expanded the Chinese market through a master franchise license agreement in Beijing, China.
According to the company, it’s the first U.S. in home senior care franchise to move into China.
“The potential for growth is tremendous,” according to Allen Hager, Right at Home Chief Executive Officer (CEO) and Chairman. “The Chinese have very strong filial piety, or respect, for their parents, so there is a cultural predisposition toward caring for the elderly. People in China are also living longer and prefer to stay in their homes rather than move into an institutional environment, so there’s an increasing demand for professional in-home elderly care assistance.”
The Right at Home Master Franchise in China is headed by Ms. Yao Li, who is founder of the BN Vocational School, which provides free vocational education to under-privileged youth in China.
She is also founder and former CEO of the Beijing Yinda Property Management Co. Ltd., which manages more than 3 million square meters of commercial and residential property in China.
“Senior care is a hot issue in China,” Yao Li said. “In Chinese culture, it’s the responsibility of the children to take good care of their parents. So when I heard from friends about a business model in the United States based on caregivers helping elderly people in their homes, I became very excited about adapting that system for China. No matter whether someone is young or old, people want to be independent, but when they need help, they deserve good service and good care. This service will make life more enjoyable for China’s elderly.”
According to China’s Ministry of Civil Affairs, more than 167 million Chinese people are 60 years of age or older, which represents more than 12 percent of the population. Approximately 90 percent of the country’s elderly are cared for by loved ones. “Professionally managed care services provided through Right at Home China offer a good solution to the challenges facing traditional family care while improving the lives of China’s elderly citizens,” Hager added.