An online music player specifically catering to the 50+ demographic launched this week through AARP’s website, AARP.org. The player launched through a team effort including AARP and Concord Music Group.
The streaming music player, which operates similarly to mainstream music players like Pandora and Slacker, features 18 channels spanning several genres of music. The music selections are hand-picked with the tastes of the 50+ demographic in mind.
“Finding new music and even old favorites has become more complicated and difficult for so many people,” said Glen Barros, Concord Music Group president and CEO. “AARP is a trusted source of information and guidance. Working closely with them, we aim to help adults across the country reconnect with the enjoyment of music and the artists who create it.”
AARP has future plans to offer AARP Internet Radio through mobile phone apps.
Many companies and organizations have geared up in recent months in an effort to cater to the growing Boomer population, which Census data shows is growing rapidly. In 2010, the U.S. Census showed there were 81.5 million Americans between the ages of 45 and 64, and that age bracket saw a 31% increase over the past decade.
Additionally, a recent Pew study found that 51% of all online adults listen to music online, and that the Boomer demographic is catching up to the younger audiences in its use of online radio.
Listen to AARP Internet Radio.
Written by Elizabeth Ecker