Seniors decision to remain in their homes and wait out the housing slump has made a big impact on the independent living communities and Roche Associates plans to help senior living facilities overcome occupancy challenges in today’s marketplace during an event in Tampa, Fla.
On June 16, 2011, the company will address the two fundamental challenges facing the senior living industry, the reluctance of seniors to sell their homes and the effect of the economy on the available assets of prospects and their families.
“Even though seniors still have considerable unrealized gains in their homes, they are reluctant to sell because they expected higher gains,” he said.
Data from Harvard University’s Joint Center for Housing Studies backs up Roche’s claims, showing that many of those who had owned their homes for long periods of time “had paid down significant amounts of debt.”
Mr. Roche says, “In just one day, we’ll be presenting the best of the tips and strategies that have been successful for us in thirty years of helping our clients achieve 95+% occupancy, turnaround underperforming communities, and overcome all kinds of occupancy challenges. All attendees will also receive a 200-page manual full of strategies and examples of success, marketing and sales tools, discovery questions and talking points. We’re excited to help everyone out there to face and conquer their occupancy challenges in today’s tough marketplace.”
Mr. Roche says that this event is perfect for members of the sales and marketing team; senior executives; and/or other decision makers at independent living, assisted living, CCRCs and active adult communities.
The conference will take place at the Tampa Marriott Westshore, 1001 North Westshore Boulevard, Tampa, Florida. The early registration deadline is June 9, 2011.
For more information, visit rocheassociates.com.