Genworth Financial (NYSE: GNW) recently announced a collaboration with with Mayo Clinic to offer Live+Well, a health education program that brings wellness-related content to consumers of long term care insurance. The Live+Well program will provide an online resource dedicated to helping Baby Boomers improve their overall well-being using Mayo Clinic’s expertise as a guide.
"Wellness education is the next frontier in promoting disease-free and disability-free living," said Buck Stinson, President of U.S. Insurance Products for Genworth Financial. "Baby Boomers entering retirement increasingly seek to learn more about how the actions they take today can influence their future health," he added. Today, the co-branded Live+Well program will provide consumers with online access to articles provided by Mayo Clinic’s wellness experts. The content aims to educate Boomers seeking credible information about healthy living options, and will include articles covering topics such as men’s and women’s health, common health concerns of caregivers, and tips for living healthier lifestyles.