Private Equity Firm Acquires PERS Provider Connect America

Rockbridge Growth Equity, LLC (RGE) recently announced it has led the acquisition of Connect America LLC, a provider of personal emergency response systems.  The acquisition was done together by Rockbridge and Falcon Investment Advisors, LLC who provided subordinated debt and preferred equity financing for the transaction.  Connect America, which was founded in 2004, serves almost 75,000 customers across America and is one of the top top direct-to-consumer PERS provider in the country.  Ken Gross, Connect America’s founder and CEO, will continue to be a substantial owner in the company and will continue in his role as CEO.

"Connect America is one of the largest direct to consumer players in the industry and its large, scalable platform has been instrumental in growing its business to more than 75,000 customers," said RGE Partner Kevin Prokop. "We believe that Connect America’s unique expertise and exceptional management team will be the foundation for substantial growth in the years ahead."