Who has the time and money to make the most information purchasing decisions after doing their research online? Baby Boomers, according to a new survey by Pew Research Center’s Internet and American Life Project, have the highest percentage of respondents that are researching products and services online. The survey shows that 81% of the 50-64 age demographic surveyed are doing research for products and services online versus 80% for the 30-49 demographic. Only 68% of respondents over 65 were doing research according to the survey. Whether they’re searching for senior housing, airline tickets or cars, this group’s internet research savvy is going to grow over time and their dissatisfaction will drive their search further for the truth. The truth is out there and like Mulder and Scully, they will find it.
Pew Research Center’s Internet and American Life Project Online Product Research Survey