DelWebb recently announced that it is expanding its national footprint to the Tampa Bay and Orlando areas as a result of its merge with Centex homes. As a result, Southshore Falls, a Centex-branded active adult community in Apollo Beach will be rebranded as a Del Webb community, and La Cresta by Del Webb will be renamed to Del Webb Orlando to better align to the draw of the many seeking an active adult lifestyle in the Orlando area. According to Pulte, the company is seeing positive traffic and market share results are springing from the company’s implementation of its brand program, specifically the recently re-branded communities Alegria by Del Webb in Albuquerque, New Mexico and Rancho Del Lago by Del Webb in Tucson, Arizona.
“One of the benefits of the Centex-Pulte merger is the ability to fully leverage our brands across all buyer segments and look for opportunities to rebrand communities to better reflect what each of the brands stand for,” said Deborah Meyer, senior vice president and Chief Marketing Officer for Pulte Homes, Inc., corporate parent of the Del Webb brand. “Del Webb has one of the best brand names in the homebuilding industry and homebuyers know what to expect in a Del Webb community with its rich amenities and facilitated lifestyle. This strong brand has delivered on the lifestyle promise.”
Southshore Falls is a community of approximately 850 homes just south of Tampa that was originally opened in 2004 as a Centex active adult community and is receiving more than $1.5 million in design and lifestyle upgrades to deliver on the Del Webb promise.
Set to grand open in June, La Cresta by Del Webb in Davenport, Fla. will be renamed to Del Webb Orlando. Today, revised construction plan includes approximately 830 homes, plus a much-anticipated $6 million state-of-the-art amenity center with indoor and outdoor pools, fitness center, new walking trails, and other amenities.
“Today’s Baby Boomers have a variety of options to where to move to when they retire, but are still lured to Florida by its low cost of living, affordable housing prices, proximity to the coast, no income tax, and tropical climate,” said Scott Campbell, division president of Central Florida operations for Del Webb. “We see a great opportunity to capitalize on this market segment by rebranding Southshore Falls and Del Webb Orlando to drive better results in traffic, sales and profitability.”
