Yardi systems, a developer of real estate investment and property management software, announced today that senior care residence operator CRL Senior Living Communities has selected Yardi Voyager Senior Housing™ to manage its rapidly expanding portfolio. Sustaining high standards of care and operational efficiency following CRL’s recent expansion to 1,000 beds in 16 communities—with more growth anticipated—required a far more dynamic solution than the spreadsheets the company used to manage its initial 70-bed, four-community portfolio. “We selected Voyager Senior Housing because this software merges all of our marketing, clinical assessments, care management, accounting, and billing functions into one fully integrated platform,” said Ari Weinberger, president of CRL.
By tracking prospect conversion ratios, cost per lead, and additional marketing metrics, Voyager Senior Housing helps CRL determine the effectiveness of newspaper ads, direct mail, and other marketing campaign elements in attracting prospects. Voyager Senior Housing also enables CRL to track, manage, categorize, and measure the performance of its multiple referral sources.
Voyager Senior Housing also delivers, in a timely manner, all the operational information that CRL needs to run its business efficiently. “We have top-to-bottom transparency and the analytics we need to manage our operations, and full drill-down to source data is readily available,” said Weinberger.