Many seniors are looking for advice on what to do and where to go and are looking for people that they can trust most importantly. In response to this need, Emeritus Senior Living (NYSE: ESC) recently announced a partnership with the Financial Planning Association (FPA®) that will allow its more than 26,500 residents and prospective residents to make an easy connection with CERTIFIED FINANCIAL PLANNER™ (CFP®) professionals within the FPA community who are specially trained and educated in financial planning and many go through an extensive certification process to earn their CFP credentials. The partnership was formed in order to give Emeritus residents, and seniors considering a move to assisted living, qualified financial counsel and peace of mind during this challenging economic environment.
Emeritus Senior Living’s 309 communities will individually schedule local educational seminars based on the feedback and demand from community residents. Each seminar will be hosted by a FPA member and will provide objective, unbiased information, covering issues ranging from retirement planning, budgeting and how to choose a financial planner.
“The economic environment has created concern among Americans of all ages, and our residents are no exception,” commented Granger Cobb, co-chief executive officer, Emeritus Senior Living. “We formed this partnership with the Financial Planning Association to ensure that our residents and prospective residents can obtain reputable financial planning advice from a trusted expert. We want our residents, and those seniors considering joining the Emeritus family, to feel informed and prepared for their financial future and this partnership offers them an avenue for counsel from the top personal financial planners in the industry.”