Emeritus Senior Living, a national provider of assisted living and Alzheimer’s and memory care services to seniors announced that it has taken steps to unify its brand across all communities through its slogan, renamed communities, new collateral and its redesigned website. The branding effort is designed to stregthen is brand by fostering a corporate focus of family and community. Additionally, the Company’s communities in California, Connecticut and Kentucky have been renamed to include “Emeritus” in the community name in order to brand each as a part of the national Emeritus family. The company is making name changes in its Florida, Texas and Ohio markets throughout 2009 as the Company has prioritized its 33 shared markets, which contain 122 Emeritus communities.
“We are proud of the Emeritus Senior Living name,” says Jayne Sallerson, Senior Vice President of Marketing. “All across the country, Emeritus is known for its commitment to making a positive difference in the lives of the people it serves by fostering an atmosphere of family and community among its staff and residents. The Emeritus brand name reflects our ideals of respect, community, teamwork and value, and by taking these steps we are able to better ensure each is reflected consistently across our company.”