Segmenting Boomers Even More: The Ruppies Are Coming

Yes, Ruppies. That’s the phrase a coined by Coined by author Kyle Ezell, Ruppies–retired urban professionals–are active mature adults and predominantly affluent empty nesters. Mr. Ezell has written a white paper analyzing this demographic and discusses how and where to market to this particular group. After reading the paper, this is clearly geared towards those who would be interested in high-profile, high-end CCRC projects such as The Clare in Chicago or any number of high-end CCRC in major metropolitan areas (DC, NYC, Los Angeles). For what it’s worth, I keep thinking of India’s Currency…….rupees.

For the press release by their firm, Kleber & Associates, click here.