Not Playing Catch-Up: How HDG, LifeStar, Sunshine Retirement Sell Senior Living to a New Generation

With the incoming wave of baby boomers preparing to enter the senior housing market, providers are having to focus on new ways of connecting with future residents. The sector is becoming more transparent, preparing for residents to largely do their own research and employing a variety of methods for reaching potential residents, including in both […]

Getting Personal: How Liberty Senior Living, Arrow, Sunshine Make Wellness Unique

Senior living operators are prioritizing personalized wellness services as residents move into communities with a growing list of unique needs and wants. That has pushed senior living operators including Liberty Senior Living, Arrow Senior Living and Sunshine Retirement Living to connect with residents even before they move in so they can tailor programming and services […]

Market Heats Up as Senior Living Referral Companies Seek Reinvention, Better Operator Relations

With each passing year, the tastes of senior living prospects become more sophisticated. Third-party referral companies are evolving and growing to meet those needs. Whether through launching a new company or bolstering existing efforts, senior living referral companies including A Place For Mom, Caring.com are ramping up their investments and switching up their strategies as […]

Sunshine CEO: Senior Living’s ‘Golden Age’ Still In Reach Despite 2023’s Challenges

Full occupancy, wider margins, improved operations — these are three top goals of Sunshine Retirement Living CEO Luis Serrano in 2023. The Bend, Oregon-based operator has grown quickly in recent years , and now Serrano is focusing on building out the company’s memory care platform and solving labor issues. Sunshine operates 41 communities across 18 […]

Senior Living Operators More Optimistic on Staffing in 2023 Despite Lingering High Costs

The dark clouds may be parting for the senior living labor market, but persistent pain points are causing operators to temper their enthusiasm regarding 2023. “I’m going to surprise people,” Discovery Senior Living CEO Richard Hutchinson said on stage at the 2022 Senior Housing News BUILD conference in Chicago last month. “I actually like our […]

What to Expect in Senior Living Rate Increases for 2023 — and How Consumers Might React

Senior living operators across the country are preparing residents for some of the most aggressive rate increases in industry history, as providers stare down another year beset with higher costs and labor pressures. In the current environment, increasing resident rates often has little to no impact on recovering margin lost during the Covid-19 pandemic. Instead, […]

Highest Social Security Adjustment in Decades Likely to Aid Rent Growth in 2023

Americans receiving social security will see their payouts tick up by the highest increment in decades as the senior living industry potentially undertakes another big year for rent growth in 2023. The Social Security Administration Thursday announced an annual cost of living adjustment of 8.7% in 2023, marking the highest increase in 40 years and […]

Movers & Shakers: BrightStar Names Chief Development Officer; Transforming Age’s New VP of CCRCs

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Movers & Shakers: Grace Management’s New Dining Director; Isakson Living Hires Neurologist, Names HR Leader

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Top Senior Housing Trends for 2022

As 2022 begins, headlines are unfortunately reminiscent of 2020, featuring news of Covid-19 case counts, global disruptions to business and transportation, and even whole cities going into lock down. But for the U.S. senior living industry, history will not repeat itself in 2022. That’s thanks largely to the number of residents vaccinated against Covid-19 and […]