Acquisitions HMP Global Acquires SMASH Malvern, Pennsylvania-based HMP Global announced it has reached an agreement with Senior Care Events to acquire the Senior Care Marketing & Sales Summit (SMASH) from Senior Care Events, which is owned by Macgregor Communications and Validated Learnings. SMASH is a meeting for senior housing marketing and sales executives. The 2022 […]
SMASH
The senior housing industry has a problem: one in three people are uncertain what industry terms like assisted living actually mean. Search engine data from Google reveals that older adults are using the Internet to plan for the future, but there’s a gap between what industry people know and the everyday customer. For senior living […]
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