HumanGood CEO: One-Size-Fits-All CCRCs Must Change

If today’s continuing care retirement communities (CCRCs) were sold on retail shelves, most would be labeled “one-size-fits-all.” After all, each and every resident of a particular CCRC often pays the same price for the exact same product if they’re on the same type of contract, no matter their care needs or preferences. While this cost structure […]

ABHOW, be.group Get ‘Nontraditional’ Rebrand as HumanGood

Cornerstone Affiliates—the parent company of provider and management companies be.group, American Baptist Homes of the West (ABHOW), Beacon Communities, Inc. and Seniority, Inc.—needed a change. For one thing, the organization no longer wanted to present itself to the world as a set of disparate, unrelated companies, President and CEO John Cochrane told Senior Housing News. Instead, once and for […]

Why 55-Plus ‘Senior Living’ Needs a Rebrand

It’s time to set the record straight: “55-plus senior living communities” are a myth. These so-called “independent living communities” are advertised as appealing to a younger demographic of seniors, with lively, fit 60-year-olds often seen playing sports and socializing in their marketing materials. Yes, these communities exist, and yes, their residents are over 55—but, in most […]